Rising Number of Subscribers to Boost Indian DTH Market

According to our research report "Indian DTH Market Forecast to 2012" the Indian Direct-To-Home (DTH) TV industry has been growing at a rapid pace, since its inception in 2003. This growth has been supported by huge investments made by the existing and new players. Defying the global trend of economic crisis, DTH industry posted significant growth rates in 2008 and 2009. As DTH TV industry is currently in its growth phase, it is expected to attract a large number of subscribers in near future. The number of DTH subscribers is projected to grow at a CAGR of around 14% during 2011-2013.

The reason for high growth in DTH subscriber base can be attributed to the fact that the quality of services delivered by DTH is superior compared to cable or any other medium. Despite this blistering growth pace, the number of DTH subscribers represented only a tiny proportion of total number of TV households. Initially, rural areas constituted major share of the Indian DTH subscribers, mainly because the cable operators had limited reach in the rural areas owing to limited infrastructure. As per our research, the number of DTH subscribers will get more than double in 2013 in comparison to 2009. 

The report highlights certain key marketing strategies along with the current industry trends. These marketing strategies could serve as a benchmark for the anticipated future growth in the Indian DTH market. Besides, the report will help clients to recognize/identify factors that will drive the country's DTH market in coming years. The report also studies the Indian consumer behavior and elaborates various factors, which will enable people to switch to DTH in near future.

The report contains comprehensive information about all the DTH service providers in India, with focus on in-depth analysis of their strengths and weaknesses. It also explains the reason, why all the incumbent players have been investing huge amounts in the promotion and marketing of DTH services in the country. The report also discusses about the regulation issues and other technology options.

For more information visit: http://www.rncos.com/Report/IM198.htm