The Indian cosmetics industry has seen strong growth during the past few years and emerged as one of the industries holding huge potential for further growth. Rising consumer awareness and affordability are the two main drivers of the Indian cosmetic industry. According to our research report “Indian Cosmetic Sector Analysis (2009-2012)”, the industry is projected to grow at a CAGR of around 17% during 2010-2013. Our report has studied all the drivers driving growth in the industry. We have done extensive analysis of various segments of the cosmetics industry keeping in view of both the services and products sector.
The Indian cosmetic market growth is accredited to female consumers, but the mind set of male consumers is also changing due to the increasing influence of media and the Western exposure. The fast emerging men’s grooming products market has also boosted the cosmetic sector. Our report has studied the cosmetic market by segmenting the market into women & men cosmetic market, premium, mid market & mass-market cosmetics products, rural, semi-urban & urban cosmetics products market.
Our study has found that awareness regarding beauty products & treatments, fashion and grooming is rapidly increasing among consumers. Indians are very well aware about the advantages of plant products and harmful effects of chemical ingredients. As the consumers are shifting their preference for customized products, companies are also catering to the Indian consumers’ demand. The companies are focusing to expand their product portfolio in various ranges of products. Not only product diversification, our study has also identified other emerging market trends in the Indian cosmetics industry.
Domestic players have also taken active participation in the market’s stiff competition and upgraded their production quality and technology to remain profitable in future. Ultimately, the whole phenomenon has resulted in high quality cosmetics products at reduced prices. We have added the competitive landscape section that incorporate valuable information about the leading cosmetic players, their marketing strategies, and SWOT analysis. The report also provides information regarding consumer behavior, particularly men and rural population, with regard to cosmetic products.
For more information visit: http://www.rncos.com/Report/IM192.htm |
