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The India Cosmetics Industry has showcased significant growth in the past decade and is considered as one of the largest market in Asia. It caters to all the segment of the masses. The change in viewpoint towards quality of products and self image can be observed most in rural India where men and women have become aware about their looks and dressing. Changing state of mind of Indian cosmetics industry has fostered abundant approach to expenditure on cosmetics. The Cosmetics industry in the country is anticipated to grow at a CAGR of around 18% from 2014-2018 as per RNCOS study.
 
Highlighting the huge potential in this industry, Shushmul Maheshwari, CEO - RNCOS said, “Cosmetics market in India has been showcasing phenomenal change from females focused product to male grooming category of products. This will intensify the cosmetics business in the country in the next five years”. He further added, “New product launches by the cosmetic companies catering to consumer’s increasing requirements will strengthen the growth of this industry in near future”.
 
Our analysis highlights that Indian folks are becoming more brand aware and prefer branded products given their inclining personal disposable income. The quickly changing scenario of Indian cosmetics market in terms of players, technological advancement and customized products related to personal care issues such as hair fall, ageing, acne and others have inclined the demand for branded cosmetic products in the country. In the current scenario, anti-ageing cream is one of the most competitive markets in the country in terms of beauty products. Anti-ageing creams are showcasing significant growth rate and hence holding bright future prospects in the country. This will amplify the market of overall cosmetics industry in the country in coming few years.
 
RNCOS acts as your growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help to make your business flourish by studying the market dynamics, collating with you business and devising the right strategies.
 
To get a complimentary copy of the white paper, please visit
http://www.rncos.com/askforwhitepaper.php?xrt=37