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RNCOS White Paper: India Cosmetics Industry

Sep 22, 2014

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Cosmetics are one of the finest growing retail segments in India. Cosmetics market in India has emerged as one of the markets possessing immense growth potential. Impelled by growing importance consumers give to their appearance, the industry has grown at a rapid pace over the past few years. With the significant development of cosmetics industry in the country, there has been arrival of various international brands. The market size of Indian cosmetics industry is valued at INR 537.4 Billion in 2014 which is projected to reach around INR 1,031 Billion by 2018, growing at a CAGR of nearly 18% over the period 2014-2018 as per RNCOS analysis.
 
Emphasizing on enormous potential in this industry, Shushmul Maheshwari, CEO - RNCOS said, “The factors such as per capita income of people, and increasing consciousness about looks among both men and women especially in the younger generations have bolstered the growth of this industry”. He further highlighted, “With improving purchasing power, consumer lifestyle is on rise which has resulted in inclining demand for specialized high quality cosmetic products”.
 
Our analysis suggests that there has been an increase in the trend of expansion in this business by various cosmetic companies. Domestic companies are expanding their reach in India by innovating their existing product portfolio for new customer segments, targeting the rural areas and enhancing their distribution networks. Besides this, various international cosmetic firms are also entering into Indian cosmetic industry in order to grab the market share. Besides this, it has also been noticed that consumers are becoming more aware about brands in cosmetics. The speedily changing scenario of Indian cosmetics market in terms of players, and specific products related to personal care issues (such as anti-ageing, hair fall, etc.), have inclined the demand of branded cosmetic products in the country. This will strengthen the overall cosmetics industry in India in the next five years till 2018.
 
RNCOS acts as your growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help to make your business flourish by studying the market dynamics, collating with you business and devising the right strategies.
 
To get a complimentary copy of the white paper, please visit: http://www.rncos.com/askforwhitepaper.php?xrt=34


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