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Purchase Diversion from Generic Goods to Fashionable Flip Flop Brands

Feb 14, 2017

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Despite the decelerating growth performance of China’s economy, it continues to witness the explosive growth in E-commerce sector and is considered one of the engines of growth for the economy. Consumer base of the country has whole heartedly accepted E-commerce as the most effective platform for their purchases. Better deals and varieties offered by online counterparts in contrast to brick and mortar stores have majorly driven the online market of China. Moreover, rapid up- take in the usage of smartphone and other technology devices has further fueled the E-Commerce sector of China.  
 
With rising product portfolio offered by online portals, fashionable flip- flops have also been successful in capturing the interest of online shoppers of the country. Flip- Flops have become a high profile footwear product among growing middle income and high income groups of the country. Some flip- flop manufacturers have also established online strategies without infrastructural investments to enhance their product outreach. Chinese flip- flop manufacturers are entering the online arena and propelling huge growth in the flip- flop industry.   
 
China Flip-Flop Industry Outlook 2020”, displays the potential of flip- flops that highlights fashion and stylistic changes in footwear segment of the economy. Developed economies placing their online flip- flops orders in emerging markets such as China have also resulted into price adjustment strategies to compete with numerous online shopping portals. The flip- flops in China have shifted towards trendier and fashionable sandals and have become popular through e- marketing techniques by online retailers to boost sales through online shopping.
 
Furthermore, additional benefits such as flexible payment options and easy replacement policy offered by online portals have led to enormous expansion of online shopping of flip- flops.  Rising urbanization in the country, rising wealthy households, increased brand awareness among the consumer and diversification of retail sales channels have been the key catalysts for driving the flip- flop sales through online retailers. Affordable and innovatively designed flip flops by online retailers have further contributed to the sustained growth of flip- flop footwear in China.
 
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