Poland, one of the developed economies of the Eastern Europe region, has been witnessing a transformation in its supermarket industry landscape. Changing consumer behavior, favorable demographics, and increasing investments have given a new dimension to the industry. According to our research report “ Poland Supermarket Outlook to 2012”, the Polish supermarket industry has considerably expanded during the past decade and has remained one of the fastest growing segments of the organized retail industry. The phenomenal growth in the supermarket segment has been driven by the entry of private players compared to the public sector owned outlets.
We have found that the supermarket industry in Poland has been almost completely dominated by the private players compared to the public sector-owned outlets. The privately-owned supermarket chains have been witnessing rapid increase in the total number of supermarkets driven by rising investment from international chains. The total number of privately-owned supermarkets was estimated at 3977 during 2008 compared to just 3 public-owned supermarkets. The public supermarket chains have not been able to sustain the intense competition from private operators.
Our research reveals that supermarket industry will emerge as the most dynamic segment of the Polish retail industry. The industry will undergo a series of transformations driven by changing market dynamics and growth strategies adopted by key players within the industry. In our report, we have covered information on major players of the industry including Carrefour, Tesco, Auchan, and Emperia Holding SA.
Our research study provides extensive research and in-depth analysis on the supermarket industry of Poland. It will help clients to analyze market trends critical to the success of the supermarket industry in the country. Moreover, our study has analyzed the consumer behavior in respect to the concerned industry. Forecasts provided in the report are not based on a complex economic model, but are intended as a rough guide to the direction in which, the market is likely to move. Forecasts presented are based on the correlation between past market growth and growth of base drivers.
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