Paid User to Drive Online Gaming in China

The online gaming market has emerged as the most dynamic and transforming segment of the overall gaming industry in China. It has been witnessing a series of developments driven by increasing Internet and broadband penetration, double digit growth in the number of online gaming users, rapid product development and commercialization. According to our recent research report "China Online Gaming Market Analysis", there will be more than 35 Million paid users in China's online gaming industry as compared to nearly 25 Million free users in 2009. 

The report also reveals that the majority of online gaming user base in China falls in the age group of 18-30 years. Online games are becoming more and more acceptable among the country's low-income customers, with their entertainment spending of about CNY 3 to 5 per hour. Further, the online gaming industry in China will continue to prosper. There will be no significant impact of the after effect of 2008's financial crisis on the industry's growth trajectory as consumers will continue spending on online gaming.

We anticipate that paid user will continue dominating the online gaming industry's user base in China. Although their share in overall user base will decline to nearly 61% by 2013 as compared to around 62% in 2008. But in absolute terms, the paid user base will completely outpace the free online gaming user base.

According to the report, there will more than 65 Million paid users as compared to more than 40 Million free users by 2013. The rapid rise in the number of paid users will be driven by the entry of large number of gaming portals in the market and declining charges.

"China Online Gaming Market Analysis" is an extensive research and in-depth analysis on the online gaming industry of China. The report underlines the key market attractiveness and gives a detailed overview on China's online gaming industry. The segment-wise information provided in the report helps reader to identify the key market trends in the industry and to get aware of various aspects of the industry.

For more information visit: http://www.rncos.com/Report/IM197.htm