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The US nutraceutical ingredients market is poised to surpass US$ 12 Billion mark by 2018. For the year 2013, Omega-3 fatty acids accounted for over 7% share in the same. Omega 3 fatty acids are associated with numerous health benefits. One of the biggest proven health benefits of EPA/DHA is its ability to lower the level of bad cholesterol and LDL. Their market is poised to surpass the mark of US$ 1 Billion by 2018. The market is set to increase on account of rising health concerns, higher prevalence of lifestyle diseases in US population and rising baby boomer population, among other factors.
 
Holistically, the “US Nutraceuticals Market Outlook 2018” report thoroughly discusses the overall US nutraceutical industry in terms of dietary supplements, functional food, and functional beverages. Moreover, the sub-segment market of dietary supplements and functional foods is also discussed in detail. Additionally, the nutraceutical ingredients market, along with its sub-segments, of the US is also analyzed. Apart from the statistical data analysis highlighted in the above mentioned sections, qualitative/quantitative data across the prevailing industry trends, consumer behavior, and regulatory environment is also elicited exhaustively.
 
The contention prevalent across the US Nutraceutical industry has been intensifying persistently over the past few years, and the same trend is likely to continue in the near future. With new product/ingredient manufacturers foraying the market, launch of novel and innovative products barging the shelves of supermarket stores, increase in the number of M&A, and several research initiatives undertaken by various institutions in order to elicit the positive effect of nutraceuticals on chronic and lifestyle diseases, the nutraceutical market of the US is bound to witness an upsurge in the foreseeable future.
 
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