The wine industry in India has been growing phenomenally, and Indian women, creating more demand for the drink, are contributing significantly to the growth. In a latest research report by RNCOS, it has been found that the wine consumption among women has increased by 28.7% throughout India in the last five years as compared to 17.3% surge among males. Traditionally, it was a taboo for the Indian women to drink alcohol, but nowadays, a record number of females enjoy a glass of wine while dining out. More than two out of three women in the country prefer red wine over other types as it offers several health benefits.
According to “Indian Wine Industry Analysis”, red wines are quite popular among Indians, and the country represents a huge potential for the wine industry in Asia. Over half of the country’s population is above 25 years of age, and forms a huge impending consumer base for the wine industry. Higher personal disposable income, changing lifestyles and preferences, wine tourism, wine clubs and festivals, and influence of western culture are among the factors behind the industry’s growth. In India, domestic wine holds the majority share in the total consumption as they are affordable.
The report, which analyzes the Indian wine market, not only throws light on emerging trends, new investments and expansion plans, but also discusses the market structure, current and past performance, and constraints like high import duties. Extensive information on wine production, consumption, domestic and imported wine market has been included in the study, which also presents forecasts for these segments. The research also looks into growth prospects and profiles of key players, and tries to portray an impartial picture of the industry to clients.
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