Mobile TV Market to Flourish with Mobile Communications Industry

The mobile TV market possesses great potential with the growing mobile market across the world. Rapid growth into the mobile phone market has led to a very high mobile penetration rate in most of the major markets. With mobile market penetration now greater than 90% in many countries, mobile TV has the potential to appeal to the mass market. According to our report “Global Mobile TV Forecast to 2013”, the number of mobile TV subscribers worldwide will grow at a CAGR of over 47% during 2010 - 2013 on the back of increasing mobile subscribers.

 

With such high growth potential, our research foresees immense opportunities for various industry players including mobile operators, content providers, handset manufacturers, etc. Moreover, we have found that the streaming technology will dominate the global mobile TV subscriber base by 2013 end. Various factors that will help the streaming technology to dominate the global mobile TV subscriber base have also been covered in the report.

 

Our report provides a detail analysis of the global mobile TV market by studying it in terms of total mobile subscribers, service revenue, and technology. Each section succinctly explains the present and future market trends and developments in the global mobile TV market. Besides this, we have also comprehensively analyzed the regional markets, helping clients to better understand the mobile TV trends and developments across various regions. A number of key countries have been focused upon to analyze the factors, which are an indication of regional trends and developments.

 

Our research also highlights the factors, which are inevitable for the anticipated growth of the global mobile TV market during the forecast period. For instance, we believe that the success mantra for mobile TV market lies in the operators’ service pricing models coupled with the availability of handsets that support good picture quality at high data transfer rate. Extensive analysis of various business models have also been done that will help operators increase their revenue by offering mobile TV services. The study also evaluates various strategies that will help operators maximize the returns.

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