In India, the organic food market has been experiencing a significant growth for the past few years. The government is taking several initiatives to promote organic farming in the country. According to “Indian Organic Food Market Analysis”, the latest research report by RNCOS, Madhya Pradesh government has formulated an organic farming policy to make agriculture profitable in the state. Issues like resource management, technical development, and achieving growth rate at par with other progressive states through effective research have been given special attention in the policy. With such strategy, which aims at creating conducive atmosphere for developing organic products, and making healthy food available in plenty, Madhya Pradesh is expected to drive the country’s organic farming sector.
The research report points out that the Indian government treats the organic sector mainly as a growing market opportunity for producers, and considers organic food as a differentiated product accessible to consumers. The National Program for Organic Production (NPOP) has raised the profile of organic products, and they are becoming highly popular among the mainstream retailers. Indians are purchasing organic food as these are considered healthier and more natural. Besides, high cost modern farming and rising input costs have made organic farming a necessity in many regions.
The report, an outcome of in-depth research on organic food market potentials in India, provides extensive information and rational analysis on emerging market trends and drivers along with regulatory initiatives, which are collectively uplifting the industry’s position. Additionally, it provides insights into organic export market, consumer behavior analysis, and industry roadblocks, and gives a brief overview of the prominent industry players to provide a balanced outlook of the industry. It presents a complete and coherent analysis of the Indian organic food industry to help clients understand the market and it’s potential.
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