Low Cost Handsets to Drive Rural Penetration

According to our new research report "Emerging Rural Mobile Market in India", mobile handset sales in Indian rural market is expected to grow at a CAGR of nearly 17% during 2009-2012 to exceed 75 Million Units by 2012. This growth will be primarily driven by the introduction to low cost, affordable handset devices targeted at rural populace of the country.

One of the major reasons for the anticipated growth in rural mobile handset sales is the subscription of merely 13% of the rural populace to mobile telephony services. This indicates large room for future growth in the market, says the report. The country has a large population concentrated in rural areas that will boost handset sales in the country despite of the current economic slowdown.

According to our research consumers in the rural markets are practical and more price-sensitive. Entertainment is not the prime concern for the rural consumers. The main concern for the rural user remains in knowing whether the device can help him in his livelihood or not. Also, in rural India, handset usage is primarily a voice-centric affair, resulting in a longer replacement cycle when compared to urban counterparts. Assuming that there will be around 8-10% replacement market in rural India, the rural handset market has a great potential in the coming years.

Anticipating the future growth of rural mobile handset market, several handset manufacturers, like Nokia, Samsung, Motorola and LG, are preparing to enter the developing rural market in India.

RNCOS' "Emerging Rural Mobile Market in India" is an extensive research and objective analysis on the growing rural mobile market in India. This report helps clients to analyze the factors critical to the success of rural mobile market in India. Detailed data and analysis helps handset manufacturers and service providers navigate through the latest trends in the rural mobile market of the country. The report provides subscriber-wise and segment-wise analysis, forecast and potential areas of growth for the concerned market in the future. The extent of information covered in the report will help in understanding the market dynamics and corresponding factors responsible for uprising of the industry.

For more information visit: http://www.rncos.com/Report/IM567.htm