Kenya is the largest mobile market in the East African region with population around 40 Million as of 2009. According to our report “African Mobile Market Forecast to 2013”, the country has seen remarkable growth in the telecommunication services during the past few years. With investors continuing to be attracted by Kenya's high growth potential combined with extremely poor fixed-line penetration rate and low level of competition in mobile services, total number of Kenyan mobile subscribers grew at a rate of around 19% in 2009 with mobile penetration reaching around 50% in the same year over the previous year, adding more than 3 Million mobile subscribers.
According to our report, mobile phone penetration has been increasing in Kenya for the past few years and the trend is expected to continue in future. Declining cost of mobile services, rising infrastructure, mobile number portability, and intense competition among operators will boost up growth in the coming years. Although the market has largely been dominated by a single player, other operators are giving tough competition to attract customers with different money plans. Penetration of mobile into Kenya increased around 7 percentage points from 2008 reaching around 50% at the end of 2009.
Our team of experts has found that, Kenyahad the most intensive mobile internet users in Africa in 2009, with each user browsing an average of 525 pages monthly. In addition, the country has moved up one place to attain number three slot in the list of top 10 African countries, with the highest users of mobile internet during the same year. This means that in the wider scenario, mobile internet usage is much higher than many other developing countries. This is driven by the cheaper cost of acquiring and maintaining the handsets compared to laptops or desktop computers.
“African Mobile Market Forecast to 2013” provides country level analysis of 9 African countries along with thorough examination of mobile market overview, competitive landscape, and recent industry developments. The report covers nations like, Algeria, Tanzania, Egypt, Kenya, Morocco, Nigeria, South Africa, Zambia, and Tunisia. Our report provides information on growth drivers, areas of opportunities, and challenges in these African countries including brief analysis of key telecom operators and handset manufacturers.
For more information visit: http://www.rncos.com/Report/IM262.htm |
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