Changing lifestyle, increasing disposable income levels, and rising influence of media and western culture are the major factors contribution to the Indian Cosmetic Industry’s unprecedented growth. The latest market research report “Indian Cosmetic Sector Analysis (2009-2012)” by RNCOS says that the fragrance (perfume and deodorant) market, which is anticipated to grow at a CAGR of around 20% during 2011-2014, will drive the Indian Cosmetic Industry in the coming years. The market is dominated by both international and domestic players.
According to the report, the fragrance market in India is presently witnessing double-digit growth due to supportive climatic conditions, increasing population of working men and women, and rising disposable income levels. The Indian Fragrance market is categorized into three segments: male fragrances, female fragrances and unisex fragrances. The female fragrances were found to be contributing majorly to the overall sales of the Indian fragrance market. Hindustan Unilever’s Axe, Henkel’s Fa, and CavinKare’s Spinz, Paras Pharmaceutical's Set Wet Zatak, Reebok, Adidas, and Nivea are some prominent names in India’s deodorant market.
The research not only incorporates an extensive study and rational analysis of the Indian cosmetics industry, but also provides its segment-level analysis along with the emerging trends. Information regarding consumer behavior, and competitive landscape, including profiles of key cosmetic players, their marketing strategies and SWOT analysis, are also part of the report.
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