Indian cosmetic industry has been growing at a rapid pace and has outpaced in all market dimensions. Apart from increasing disposable income of the Indian middle class, various other factors including improving literacy rate, advertising and promotion of cosmetic products, rising awareness about personal care and western culture has supported players to achieve surprising revenue results. The research revealed that especially the Skin Care segment has shown tremendous growth and emerged as a potential investment area for players. Moving forward, the skin care market is anticipated to grow at around 19% CAGR during 2011-2014.
The research has also found that rising awareness about the benefits of skin care products and the advancement in medical technology with safe and effective procedures have made the skin care market grow at a faster rate. Moreover, the facial skin care sub-segment is outperforming the overall skin care market. Removal of pimples and acne, fight stress lines, and wrinkles to remain young are boosting the facial skin care market. Products compete with each other to occupy shelf space in the retail stores.
Apart from skin care, other segments like hair care, color cosmetics, fragrances, and oral care have also registered excellent market expansion on the back of consumer awareness and people becoming more beauty conscious. These segments have helped the industry to increase its penetration in both urban and rural areas.
Our report, “Indian Cosmetic Sector Analysis (2009-2012)”, incorporates an extensive research and rational analysis of the cosmetics industry in India. It provides segment-wise analysis of the industry along with the emerging trends that may shape up with the betterment of economic conditions. Our report provides an insight of the Indian cosmetics industry and studies its past, present, and future trends. It also provides a prudent analysis on consumer behavior, particularly men and rural population, with regard to cosmetic products and discusses key market trends prevailing in the industry, which makes India a potential destination. Besides, we have also included a section on competitive landscape that incorporate valuable information about the leading cosmetic players, their marketing strategies, and SWOT analysis to analyze opportunities critical for success in the India cosmetics industry.
For more information visit: http://www.rncos.com/Report/IM192.htm |
