Indian cosmetics market has been growing at a rapid pace and outpaced all market dimensions. The cosmetics market is not just expanding, but also becoming more complex due to the influence of Western Culture on the population. Media has played a quite significant role in the growth of the industry. Increasing consumer awareness and affordability are the two key growth drivers of the Indian cosmetic industry. Our research revealed that segments, especially hair care have been showing tremendous performance and emerged as a potential investment area for players. Moving forward, hair care market is anticipated to grow at a 20% CAGR during 2011-2014 to reach around INR 208 Billion by 2014.
Our research has also revealed that the Indian hair care market is mainly dominated by the hair oil segment, which constitutes over half of the overall market. Perfumed oil (cooling oils, light oils, and heavy amla oils) and coconut oil comprises the main segments of hair oil market, while others account for minimal share in the market. The consumption pattern of hair oil differs across different regions of the country. Coconut oil is very popular in southern regions, while people in the north prefer others, such as sesame, rapeseed, etc.
Although the market is conventionally dominated by the women’s segment, men are fast emerging as a separate consumer category. In the current scenario, the market is witnessing a tremendous change in buying pattern of the men’s segment, as growing young generation are looking for care and styling products catering to their specific needs. Consequently, industry players are also introducing various products to meet the growing male buyers demand.
Our report, “Indian Cosmetic Sector Analysis (2009-2012)”, has been authored to evaluate future growth potentials of Indian cosmetics market. It provides extensive research and analysis on hair care current and projected market trends. It also includes thoroughly statistics/information on other segments, such as skin care, color cosmetics, oral care, and fragrances to provide a deep understanding on market dynamics. The report also provides segment-wise forecasts based on correlation of past drivers, challenges, and opportunities for expansion, thus enabling potential clients to access projected market trends and take informed decisions.
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