According to a latest research by RNCOS, “Indian Food Services Market Forecast to 2015”, the Indian food service market has witnessed strong growth over the past few years. Liberalization of the economy and growing income of middle-class population have had a positive impact on consumer spending and consumption in both suburban and urban areas. Currently, market growth is largely fuelled by the rising young population, working women, hectic schedules, and presence of massive investments. On the back of these above factors, Indian Food Service Market is expected to grow at a CAGR of around 12% during 2012-2015.
Research Analysis & Highlights
The report provides profound investigation of the market by structure, type and format. An in-depth analysis of the consumer behavior patterns has been done for tier-I and -II cities by conducting comprehensive primary research and market survey. A complete section is devoted to the analysis of the strategies adopted by players to lure customers and to increase sales. Moreover, the report also covers extensive information on the upcoming investments, mergers and acquisitions, franchising activities, expansion plans of key chains in various segments.
Besides, due focus has been given to the growing segments like fast food, full service restaurants, café & bar, 100% home delivery and take away market, and other food markets. The report also provides overview of supply-chain management and regulatory scenario in the country. In a nutshell, it provides valuable information and necessary insight to investors and new players, looking to enter this market.
Some of the report’s key highlights include:
- Changing consumer behavior is driving the market.
- Organized sector is diversifying and increasing with fast pace.
- Strategies and innovations in competitive Indian food service market.
- Franchising penetrating the suburban areas.
|
