The Indian sportswear market has gained traction over the past few years on the back of high economic growth and rising income levels that bring transformation in consumer preferences for sportswear. Changing lifestyle and favorable demographics have also created growth-oriented environment that catches attention of all major domestic and international sportswear players to capitalize on this highly lucrative market. Thus, India has carved a niche place for itself among the leading investment destinations for top international sportswear players such as Nike, Reebok and Adidas who are striving hard to grab share in this money-spinning market.
Our research "Sports Wear Market in India" anticipates the current size of female sportswear market (sports footwear and sports apparel) to be worth over INR 100 Billion which is projected to grow at a CAGR of more than 50% through the forecast period (2010-2012). Presently, the Indian sportswear market is dominated by men's sportswear segment which constitutes over 70% of the country's sportswear market. Our research foresees a change in the consumption trend which is expected to shift more towards the female consumers. We have undertaken extensive research and have identified various factors that will play an important role in the future growth of the women sportswear market in the country which is all set to constitute over 32% of the total sportswear market by the end of 2012.
Our team of experts have analyzed and studied the vast difference in the behavior, buying patterns and decision making of the Indian consumers if we segment them on the basis of gender and urban/rural divide. In addition, our research "Sports Wear Market in India" provides an in-depth analysis of the Indian sportswear industry, giving an insight into the current and future market trends. We have also identified certain problem areas that might hamper the growth prospects of the country's sportswear industry in future. Besides this, the factors which are fuelling the growth of the industry along with certain significant government initiatives have been discussed in detail. The report also provides brief business profile of the key sportswear companies operating in the country so as to help clients in devising their market strategies accordingly.
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