|A new research report by RNCOS, “Indian Women Wear Market Forecast to 2015”, says that
ethnic women wear, which primarily comprises of sarees, salwar kameez, and kurtis is one of the fastest growing segments in the Indian apparel market. Sarees remain the foremost choice when it comes to traditional occasions, such as weddings and religious ceremonies, overbeating the competition of Salwars, Kurtas and other modern choices. However, the western influence among the dressing style of the youth has exaggeratedly started pushing the saree manufacturers towards a need of combining tradition with modern way of wearing sarees allowing women to feel more comfortable in their attire. In 2011, the women’s ethnic wear market stood at INR 363 Billion and is projected to grow at 10% during 2012-2015.
Our research highlights that, the ethnic salwar-kameez still remains the mainstay of the Indian woman’s wardrobe and designers have a major chunk of their items in this segment. Designers have also tied up with national retail chains for better trade and are gaining in market share fast. Even though tailor-made account for a large share of this category, brands and retailers are seen evolving standardised sizes and are also introducing wider choice to customers in terms of fit fabric cut and design, which is fast popularising the branded segment in ethnic salwar suits category.
The report, “Indian Women Wear Market Forecast to 2015”, by RNCOS, which is spread over in 80 pages, thoroughly evaluates the womenswear market in India. Thorough data and analysis presented in the report will help clients evaluate the leading-edge opportunities critical for the success of the womenswear market. Factors, which are fueling growth in the Indian womenswear market, have been discussed in detail along with the distribution channel and entry mode options for International players in this segment. Besides, the report offers rational analysis of the key womenswear companies in the country. Our teams of experts have studied the Indian womenswear market from various perspectives. It entails a detailed analysis of the market in terms of segments (western wear, ethnic wear, intimate wear, and fashion accessories).