Owing to the change in consumer preference and increasing standards of television viewership, the Indian broadcasting system is also going through a phase of evolution. The Direct-To-Home (DTH) service, which was introduced eight years back in India, is penetrating the Indian households at a fast pace. This growth has been possible due to the unmatched quality of DTH service, which has surpassed other broadcasting methods and revolutionized the television experience. As per our latest research offering “Indian DTH Market Forecast to 2012
”, the number of DTH subscribers in India is expected to grow at a CAGR of around 14% during 2011-2013.
Owing to its capital-intensive nature, the industry mainly comprises private players and involves no role of the public sector. Indian DTH market is dominated by some of the prominent names in the communications industry, such as Dish TV, Tata Sky, Airtel Digital TV, etc. Competition in the industry has resulted into extremely affordable packages being offered to the people, with the option of changing the package at any time of the subscription. To provide a comprehensive outlook of the industry, our report has studied various factors and marketing strategies, which are driving the industry.
Despite being an industry with immense growth potential, it has been observed that the profitability of the DTH companies is not as lucrative as the industry stature. Hence, to enhance their profit earning capacity, the players are ensuring a growth in the average revenue per user (ARPU) by luring the consumers to opt for high-end packages.
Apart from the emerging and existing market trends, our report also covers various roadblocks, which may hinder the growth of the Indian DTH industry in near future. Additionally, our report provides pragmatic suggestions, which would help the companies to maintain their growth in the market. The report contains an in-depth competitive analysis with detail information about all the DTH service providers in India, along with the future outlook for subscribers, operators, ARPUs, and set-top boxes.
For more information visit: http://rncos.com/Report/IM198.htm