According to our research “Indian Cosmetic Sector Analysis (2009-2012)”, India has emerged asone of the industries holding huge potential for further growth. The Indian cosmetic industry is one of the rapidly growing industries. Due to the changing lifestyle and spreading consumer awareness, people have become more beauty conscious. Moreover, with increasing disposable income and product availability, the cosmetic sales in India is expected to surge at a CAGR of around 18% during 2011-2014.
Indian cosmetic market growth is accredited to female consumers, however the mind set of male consumers is also changing due to the increasing influence of media and Western exposure. The fast emerging men’s grooming products market has also boosted the cosmetic sector. Further, urban areas contribute the maximum to the overall cosmetic revenue, however the rural region still holds a huge potential for players. The key factor for future growth in the rural region will be low price and high quality products with easily accessible supply chain networks.
The baseline for the optimistic future outlook of the Indian cosmetic industry is that, there has been a rise in variety of products offered by the industry players. The companies have started going for online retailing and are offering specialized products to generate revenue from all the corners. Rising usage of Cosmeceuticals and Nutricosmetics by the Indian consumers will also pave way for the Indian cosmetic market during the forecast period.
“Indian Cosmetic Sector Analysis (2009-2012)”, incorporates an extensive research and rational analysis of the cosmetic industry in India. It provides segment level analysis of the industry along with emerging trends that may shape up with the betterment of economic conditions. The research will help consultants, industry analysts, and vendors to get in-depth knowledge of the current, past, and future performance of the industry. The report also provides information about consumer behavior, particularly men and rural population, with regard to cosmetic products. We have also added the competitive landscape section that incorporate valuable information about the leading cosmetic players, their marketing strategies, and SWOT analysis.
For more information visit: http://www.rncos.com/Report/IM192.htm |
