Indian Consumer Electronics Market on High Growth Trajectory

According to our research report “Booming Consumer Electronics Market in India”, with huge middle-class population and rapid economic growth, India is one of the largest spenders in consumer electronics in Asia. However still the consumer electronics goods, have low penetration in the country leaving vast room for future growth. The market is projected to grow at a CAGR of around 15% during 2010-2013.

 

Our report offers extensive research on various consumer electronics products like televisions, refrigerators, air conditioners, and washing machines. We have further studied the market for these consumer electronics products by segmenting them in terms of volume, type, brand, and region. We have found that a structural shift is taking place in the retail landscape of India, as supply is gradually moving from small, family-run shops to larger, organized retail outlets. This structural shift in retailing and other factors are driving growth in this industry. Our report has studied all these factors in detail.

 

A common shift has been observed towards premium products in the consumer electronics category, which is not just limited to the refrigerator segment, but includes televisions, air-conditioners, and washing machines as well. We have found that the vast size and demand base of the Indian rural market offer huge opportunities to the companies across all the industries, particularly consumer electronics companies.

 

Growing at a healthy annual rate, the industry has attracted many global firms, and many are evaluating the options to enter the market. With the entry of global giants, Indian customers now have a plethora of world-class brands to choose from. However, there are some bottlenecks which refrains consumers from buying consumer electronics in a specific budget. Our report has analyzed behavioral aspect of the Indian consumers, their price sensitivity, distribution channel analysis, and future prospects in rural India. Besides, our report offers rational analysis on the key consumer electronics companies operating in the country, future growth strategies, and growth inhibitors.

For more information visit: http://www.rncos.com/Report/IM157.htm