In India, the baby care market has witnessed a phenomenal growth, and emerged as one of the most lucrative markets in the past few years. RNCOS, in a research report, has found out that despite global economic crisis, the sales of baby care products soared in the country, owing to strong demand for massage oil and baby food. With growing population and expanding middle-class base, the market for baby care products in the country is anticipated to grow further at a CAGR of over 12% during 2011-2014.
According to “Indian Baby Care Market Analysis”
, the market will witness a dramatic change in the competitive landscape over the next few years. A large number of American and European companies will target India to expand their operations and capture the untapped market. These players, who will come up with their diversified product portfolio, will eye the increasing middle-class population that spends around 25% income on baby care products.
The companies are expected to invest heavily on product innovation and development to capture a significant share of the overall market.
The report is an upshot of all-inclusive research and balanced analysis of various segments of the baby care market, including massage oil, diapers, baby food, and skin care. Highlighting ongoing and future trends, the study facilitates a deep market understanding. It foresees that the emergence of organized retail, changing parental behavior, and rural demand for branded products will give a new dimension to the market. Such future projections have been made after analyzing the current scenario, past trends, and ongoing developments in the market. The study also includes profiles of key players, and their recent activities to present a complete and balanced picture of the market.