According to our new research report “ Cosmetics and Toiletries Market in China”, China sustained its most potential cosmetics market recognition in Asia Pacific region, without showing any slowdown signs in post recessionary tough scenario. The economic resilience, unaffected income levels and large middle class population continued to accelerate the cosmetics market developments in the country and supported it to register positive year-on-year growth in 2009. Especially the hair care segment has shown notable growth results and is further poised for just over 15.5% CAGR during 2011-2013.
The research has revealed that in urban areas, purchasing pattern of consumer is rapidly changing in the hair care segment. They switch between known brands, which makes difficult for new brands to enter the market. Thus, market players are trying to explore business opportunities in the market of fashion-conscious young people aged between 18 and 34 years. However in rural areas, the hair care product penetration is still very low and promising growth is anticipated in the years to come.
With the continuous marketing and rising consumer awareness, demand for specialized hair care products has significantly inflated to touch new vertical limits. Specialized shampoos and conditioners for moisturizing, repairing, dandruff treatment or straightening effects were widely adopted by Chinese consumers. A similar trend is expected to prevail in coming years which will further uplift the market developments.
Apart from hair care, other segments including skin care, color cosmetics, fragrances have also witnessed high market demand especially in tier-1 and tier-2 cities. Strong and wide product lines available in the mentioned cosmetics segments along with players aggressive marketing strategies infusing the industry’s overall revenues.
“ Cosmetics and Toiletries Market in China” is an outcome of extensive research and objective analysis of Chinese cosmetics and toiletries industry. The segment and sub-segment wise analysis provides cutting edge market intelligence and facilitates deep and conceptual understanding of the market. Most importantly, the report has also given the industry forecast based on correlation of past drivers, challenges and opportunities for expansion. In this way, the report presents a complete and coherent analysis of the China cosmetics and toiletries industry and will prove decisive for clients.
For more information visit: http://www.rncos.com/Report/IM001.htm |
