Growing Mobile Commerce Triggering the Growth of LBS

Advances in the internet and network technology and the rapidly growing number of mobile personal devices result in the fast growth of Mobile E-Commerce and M-Commerce. A special case of M-commerce is Location Based Services (LBS) where often the actual position of the terminal is used in the service provision. Moreover, convergence between location-based services and mobile commerce is gaining momentum and a primary driver of this convergence will be Near Field Communication (NFC), which bridges the online and offline worlds.

 

According to our research report “World GPS Market Forecast to 2013”, mobile phones are increasingly incorporating GPS technology to enhance the less precise location sensing in cellular systems. Various other services are also turning into a reality with the improvement in the technology, such as child location, navigation for pedestrians and tourists, advertising, find-a-friend, and local directories. Consequently, the number of GPS-enabled LBS subscribers is anticipated to grow at a CAGR of around 47% during the forecast period. Besides, people are becoming increasingly familiar with small, satellite-based GPS navigation devices in vehicles and the demand is increasing for these services outside vehicles and on mobile handsets.

 

Our analysts have also found that, the fast growing GPS market worldwide has been fuelling growth in the GPS-enabled handset market. From the perspectives of cost and technology, chipset manufacturers are equipped with solutions that facilitate integration of GPS in handsets at low cost and provide significant improvements in terms of accuracy, time-to-first-fix, and reception in indoor environment. On the other hand, from the perspective of services, mobile operators and navigation application developers are introducing attractive LBS (Location-based service) offerings.

 

“World GPS Market Forecast to 2013”, provides detail information regarding global GPS market, trends, and developments. The report includes country level analysis of the US, Canada, the UK, France, Germany, Russia, Japan, China, South Korea and India. Our report analyzed the overall market by devices, by subscribers, by applications and by regions with study of potential growth areas and their impact on related verticals. The study will surely help clients while making decisive investment decision and understanding the global GPS market.

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