Fierce Competition to Drive Growth in Indian DTH Market

The Indian Direct-To-Home (DTH) market has picked up pace over the past few years with the entry of new private players. From being a single player market in 2005, the DTH market presently has six fiercely competitive DTH players striving hard to enlarge their market share and maximize revenue. This intense competition among DTH players is driving growth in the DTH market and the number of DTH subscribers is forecasted to grow at a CAGR of around 28% during 2010-2012, says our recently updated research report "Indian DTH Market Forecast to 2012".

We have identified that low penetration rate of DTH in India is fostering private players, including Dish TV, Tata Sky, Sun Direct, Big TV and Airtel Digital TV, to strive hard to get a chunk of the highly lucrative market. In this regard, our research study provides deep insight into the competitive market landscape, share of each operator in the Indian DTH market along with detailed analysis of key DTH players' strengths and weaknesses.

Our research also highlights certain key marketing strategies which could serve as a benchmark for the anticipated future growth in the Indian DTH market. Furthermore, research and implementation of key strategies adopted by players will definitely enable operators to gain competitive edge over others in terms of both subscribers and revenues. The report will also help to understand the prevailing key trends and developments that are contributing positively to the growth of the market.

Besides, we believe that the regulatory environment plays a very important role in the success of any new technology and thus we have tried to explain in detail the regulatory environment in India. We have also identified various other technological options that might gain significant ground in near future and may hinder the expected market growth.

"Indian DTH Market Forecast to 2012" contains valuable information and prudent analysis of the DTH market in India, along with quantitative data on number of subscribers, service revenue and set-top-box. The report also gives a rough picture of the industry performance in coming years considering all critical factors (drivers and challenges) that serve as base for the industry.

For more information visit: http://www.rncos.com/Report/IM198.htm