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With the rapid development of the economy, there has been an increase in the per capita income of people. Further, the growing western influence among people has changed the preferences of people, making them desire quality products at affordable prices. According to a new report by RNCOS, “Indian Cosmetic Market Outlook 2018”, on sensing the growth prospects in the mass market, various companies which were earlier catering to premium markets, have started introducing products for the mass market.
 
According to our report, in recent years various companies have entered into the mass market. For instance, L’Oreal India Pvt. Ltd plans to change from an urban-centric, premium products company to a mass products company in a bid to grow its clientele nearly four-fold from 40 million to 150 million consumers by 2020. Further, it has also launched fairness cream Garnier Fair Miracle at INR 49 and in INR 10 sachets to fight market leaders in this category and capture the mass segment. With the promising growth aspects of mass segment, more Companies are expected to follow suit in the coming years.
 
The report “Indian Cosmetic Market Outlook 2018”, covers the current and future market for the cosmetic industry in India. The report has been divided into various segments - hair care (hair oil, shampoo, hair conditioner, hair gel/cream and hair color), skin care (creams/lotions, talcum powder, and face wash), oral care (toothpaste & toothpowder, toothbrush and mouthwash), fragrance (deodorants & perfume) & color cosmetics, with current & future forecast till 2018 of each of these segments along with their sub-types. Besides, in order to assess the regional demand of these sub-types, we have provided the current and future market till 2018. The report also sheds light on the current & future scenario of the Indian cosmetic industry from the point of view of gender and demographics. In addition, the report covers a section on the trends prevailing in the industry. A section also includes information about competitive landscape covering business overview, recent developments & SWOT analysis to present a deep insight into the industry.
 
For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM705.htm
 
Check Related REPORTS on: http://www.rncos.com/Retail%20industry.htm