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Consumption Trend Shifting from Carbonated Drinks to Nutritious Drinks

Oct 18, 2016

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According to our report, “India Flavoured Milk Market Outlook 2022”, the shift in consumption trend from carbonated drinks to healthy nutritious drinks had led to increase in consumption of flavored milk amongst Indian populace. With improved distribution channel and expanding product portfolio, the flavored milk industry players are offering new flavors in the market driving the flavored milk industry. Further, factors like government support, positive consumer perception about the health benefit, teenage population are main reason for its stupendous growth over the past few years.
 
The busy working schedule has led to unscheduled eating habits which have resulted in increased demand of flavored milk products. The aspiration for nutritious and healthy food with rising health consciousness and the changing lifestyle has led to a shift in the consumption and taste preferences of the consumer.  
 
Due to rise in demand, the industry witnessed the entry of new players along with introduction of new flavors by the existing player. While Kesar continues to lead the flavoured milk industry, the northern and western region continues to drive the demand with majority share. Being popular amongst teenagers, the flavored milk industry is forecasted to grow at a CAGR of 23% during 2017-2022.
 
The Indian flavored milk market is flourishing with the rapid urbanization and increasing participation from government and industry players. Further the changing consumer taste and preferences owing to healthy living is expected to drive the flavored milk industry in future. 
 
Some of the report’s key highlights include:
  • Increasing launches addressing different taste of consumers
  • Rising shifting from carbonated drinks to nutrient rich milk products
  • Urbanization, fast lifestyle and increasing disposable income
 
For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM860.htm
 
Check Related REPORTS on: http://www.rncos.com/Food&Beverages.htm


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