According to our research report, “
Cosmetics and Toiletries Market in China”, Chinese cosmetic sector has been witnessing rapid growth on the back of strong economic growth, employment opportunities, and rising earning power. Consequently, the rising disposable income has enabled Chinese to upgrade their consumption structure by including products for lavish lifestyle, like cosmetics. Moreover, the rapid growth in skin care segment is also expected to support the growth in the market. It is expected that the skin care segment will surge at a CAGR of around 16% during 2011-2014.
Our ongoing research found that, Skin care is the biggest cosmetics sub-segment in China. Due to the rising purchasing power, increasing awareness, and introduction of innovative products, Chinese consumers are now moving from basic cleansing and moisturizing to other steps, such as nourishing toning and other specialized care. This uptrend presents huge opportunities for skin care players. The market is full of many well known international players like P&G, L’Oreal, and E Lauder etc.
The awareness about the professional skin care products and their attributes is increasing in China. Not only in cities, but also in villages, the consumers are adopting skin care products to fulfill their desire to look young and adapt themselves towards the conscious approach.
Apart from skin care, other segments including hair care, color cosmetics, and fragrances have also witnessed high market demand especially in tier-1 and tier-2 cities. Strong and wide product lines available in the above mentioned cosmetics segments along with players’ aggressive marketing strategies are infusing the industry’s overall revenues.
“
Cosmetics and Toiletries Market in China”, is an outcome of extensive research and objective analysis of Chinese cosmetics and toiletries industry. The segment and sub-segment wise analysis provides cutting edge market intelligence and facilitates deep and conceptual understanding of the market. Most importantly, the report has also given the industry forecast based on correlation of past drivers, challenges, and opportunities for expansion. In this way, the report presents a complete and coherent analysis of the China cosmetics and toiletries industry and will prove decisive for clients.
