E-commerce has emerged as a new powerful tool for online marketing and the Chinese footwear firms are also expanding their reach through this medium. Many companies have started providing online sales to reduce their marketing cost and manpower resources, besides creating more opportunities for the enterprises. At the same time, footwear firms are also capitalizing on the emerging opportunities emerging due to increasing number of online users. Many footwear brands like Bele, Hydratight Guest, Adidas, Nike, Li Ning, Kappa, Puma, Aokang, etc. are achieving remarkable results through online marketing.
According to our latest research report, "China Footwear Market Analysis",
China is set to become the world's largest online retail market, with sales expected to triple to US$ 364 Billion by 2015. Also, Internet users in China spend at least 1.6 hours a week shopping online, which is also expected to rise in the near future growing on the back of rising internet penetration. Considering all the factors, we anticipate online footwear market to grow at a CAGR of around 27.5% during 2012-2015 to reach around CNY 157 Billion.
Further, our report finds that the domestic sales of footwear have significantly risen in the country due to large population base and rising standards of living. Our report also presents the future outlook of the Chinese footwear market, in terms of production in sub-categories, like leather shoe and rubber shoe; domestic sales, on the basis of user type like women’s, men’s and children’s footwear; and on the basis of product type like sports footwear, luxury footwear, etc. These forecasts will work as a guide to the clients that will help them understand the direction in which the market is likely to proceed in the coming years.
Our comprehensive study also covers information about main regional hubs and some leading players operating in the Chinese footwear market. Through this extensive research work, our aim is to present optimum information and balanced research outlook on the potentials of the Chinese footwear industry.
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Check Related REPORTS on: http://www.rncos.com/Retail%20industry.htm