The combination of different favorable business conditions has inflated demand for air-conditioning equipments in the UAE. The current market trend of constructing new high-rise buildings and large scale luxurious hotels and residential apartments has infused hopes among AC manufacturers to adopt right marketing strategies for annexing maximum share in the market. The UAE has four distinctive characteristics that work as key market drivers - extreme hot and humid climatic conditions, high per capita income, relatively low electricity cost, and strong & stable economic growth. These characteristics will drive the air conditioning market in the UAE. According to our research report “Booming Retail Sector in UAE”, air conditioning market in the UAE will rise at a CAGR of around 14% during 2010-2013.
At present, consumers can select from a wide range of air-conditioner brands, which includes, Far-Eastern, Japanese, American, and Gulf-produced units. In addition, Korean, Japanese, and other Far East producers offer split air-conditioner systems and their sales have moved upward. Other segments of the UAE retail sector are also expected to witness strong growth on the back of surging public and private sector consumption along with the contribution of strong industry verticals. Our report facilitates statistics and analysis of all prominent market segments to provide deep and informative understanding of the market.
Rising number of internet users in the UAE reflects high adoption of e-commerce in the affluent and booming economy. With rising number of online users in the UAE, sales of retail products through internet will open new vistas for retailers. Safe and convenient e-commerce applications will bring revolution to the execution of retail business and the segment will emerge as the potential growth area for new market entrants.
Besides online retailing, our study has examined other emerging opportunities in the UAE retail industry. Our report has also examined consumer behavior scenario with respect to purchasing decisions, spending pattern, and inclination towards domestic & foreign brands. Moreover, it has discussed the forces that are driving the market and the challenges that the industry is facing. In addition, we have included a brief business description of key players.
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