1. Analyst View
2. Research Overview
3. Industry Overview
3.1 Global Retail Sales
3.2 Retail Sales by Geographical Regions
3.3 Emerging Retail Markets
3.4 Asia-Pacific Retail Market
3.5 Vietnam Retail Industry
4. Industry Performance
4.1 Vietnam Retail Sales by Composition
4.1.1 Food Retail Sales
4.1.2 Non-Food Retail Sales
4.2 Vietnam Retail Sales by Product
4.2.1 Apparel
4.2.2 Footwear
4.2.3 Cosmetics & Toiletries
4.2.4 Furniture
4.2.5 Household Cleansing Products
4.2.6 Television Sets
4.3 Vietnam Retail Sales by Retail Format
4.3.1 Supermarket
4.3.2 Hypermarket & Warehouse Club
4.3.3 Convenience Stores
4.3.4 Traditional Market
5. Consumer Behavior
5.1 Income/Buying Power
5.2 Average Household Spending Patterns
5.3 Lifestyles/Shopping Habits
5.4 Brand/Price Sensitivity
5.5 Emerging Middle & Upper Class
5.6 Consumer Purchasing Behavior
5.7 Significant Trends in Consumer Behavior
5.8 Main Shopper & Key Influencer
6. Industry Analysis
6.1 Drivers
6.1.1 Vietnam & US Bilateral Trade Agreement
6.1.2 GDP Growth
6.1.3 Employment
6.1.4 Population
6.1.5 Favourable Population Breakup
6.1.6 Rural & Urban Split
6.1.7 Personal Disposable Income
6.2 Opportunities
6.2.1 WTO Accession
6.2.2 Textile Industry
6.2.3 Supermarket & Trade Centers
6.2.4 Tourism & Western Food Outlet
6.2.5 Consumer Durables
6.2.6 Rural-Urban Split & Modern Retailing
6.2.7 Internet Retailing
6.2.8 Growing Population
6.2.9 Rising GDP
6.2.10 Favourable Population Breakup
6.2.11 Consumer Goods & Disposable Income
6.2.12 United Force
6.3 Challenges
6.3.1 High Import & WTO Accession
6.3.2 Weak Legal Framework
6.3.3 Restrictive Environment
6.3.4 Outdated & Poor Infrastructure
6.3.5 Weak Intellectual Property Protection Laws
6.3.6 Media remains Regulated
6.3.7 Labour
6.3.8 High Rents
6.3.9 Declining Footwear Industry
6.4 Future Outlook (2007-2011)
6.4.1 Vietnam Retail Sales Forecast (2007-2011)
6.4.2 Apparel - Retail Sales Forecast (2007-2011)
6.4.3 Footwear - Retail Sales Forecast (2007-2011)
6.4.4 Cosmetics & Toiletries - Retail Sales Forecast (2007-2011)
6.4.5 Furniture - Retail Sales Forecast (2007-2011)
6.4.6 Household Cleansing Products - Retail Sales Forecast (2007-2011)
6.4.7 Television Sets - Retail Sales Forecast (2007-2011)
7. Key Players
7.1 Metro AG
7.2 Lotte Shopping Company Ltd.
7.3 Espace Bourbon
7.4 Lion Diversified Holdings
8. Appendices
8.1 Retail Property - Ho Chi Minh City
8.2 Retail Property – Hanoi
8.3 Setting-up Representative Offices & Branches of Foreign Companies in Vietnam
8.4 Regulation on Establishment of Associations of Foreign Businesses in Vietnam
8.5 Law on Foreign Investment in Vietnam (1996)
8.6 Rules on Management of Exports & Imports in 2001-2005 Period (Decision No. 46/2001/QD-TTg dated April 4, 2001)
