1. Analyst View
2. Vietnam - An Attractive Retail Market
3. Changing Market Dynamics
3.1 No Entry Barrier
3.2 Purchasing Power and Consumer Spending
3.3 Economic Liberalization
3.4 Developing Trend of Modern Retailing
3.5 Online Retailing
3.6 Non-food Retailers
3.7 International Brands and Luxury Goods
4. Retail Market Performance
4.1 Retail Sales
4.1.1 Food
4.1.2 Non-food
4.1.2.1 Clothing
4.1.2.2 Footwear
4.1.2.3 Cosmetics and Toiletries
4.1.2.4 Perfumes and Fragrances
4.1.2.5 Furniture
4.1.2.6 Household Cleaning Products
4.1.2.7 Consumer Electronics
4.1.2.7.1 TV Sets
4.1.2.7.2 Mobile Handsets
4.1.2.7.3 Personal Computers
4.1.2.7.4 Washing Machines
4.2 By Province
4.2.1 South East
4.2.2 Red River Delta
4.2.3 Mekong River Delta
4.2.4 North Central Coast
4.2.5 Northern Midlands and Mountain Areas
4.2.6 Central Highlands
4.3 By Ownership
4.3.1 State-owned Companies
4.3.2 Non-state-owned Companies
4.3.3 Foreign-owned Companies
4.4 By Retail Format
4.4.1 Traditional Market
4.4.2 Supermarket
4.4.3 Hypermarket and Warehouse Clubs
4.4.4 Convenience Stores and Minimarkets
5. Consumer Behavior Pattern
6. Key Industry Hurdles
6.1 Hurdles for Foreign Invested Enterprises
6.2 Retail Space and Cost
6.3 Infrastructure
7. Competitive Landscape
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