Despite the worldwide economic recession and the laid-back attitude of the American wine consumers, there was an increase in the shipment of California sparkling wine in 2009.
As announced by the Wine Institute, California vintners witnessed an increase in shipments in the time of financial meltdown pervious year, registering a 0.2% growth in the US wine market sales- 467.7 Million Gallons, as per the news published by examiner
California sparkling wines gained from the weaker U.S. dollar, rising 8% in terms of volume in 2009 from 2008, reaching 33 Million Gallons.
Even though consumers were watchful in their expenses in 2009, the basic consumer trends in America led the wine sales to grow even amid the tough economy. For decades, the baby boomer cohort has relished the wine, and now, the millennial customers, who have grown up in wine serving families, are too showing their fondness for wine.
Buoyed by U.S. producers, wine sales in the domestic food stores increased 2% by volume last year. Top sales were wines selling for less than $7 per bottle, dominating 72% of sales volume and rising 2% from 2008. Further, the growth in sales of wines in other price levels was led by wines worth $10-$14, up 7% from 2008, followed by $7-$10 wines that surged 7%, and wines priced above $14 that grew 2%.
In 2009, some wineries shifted their supply to off-premise retailers. Several wineries placed stress on direct-to-consumer sales through more wine social media outreach, club events, special offers, tasting room staff training, and improved content on websites.
According to a research report “US Wine Market Forecast to 2012
” by RNCOS
, by the end of 2012, the yearly wine intake of the Americans is anticipated to increase to nearly 852 Million Gallons. Resultantly, by the end of forecast period, the overall market of US wine sales will grow from US$ 33 Billion in 2009 to US$ 44 Billion.
According to a Research Analyst at RNCOS
, “With the continuous increase in the volume of wine consumption, US has become one of the biggest wine consumer in the world, and within a time spam of few years, the country is projected to become world’s top most wine consumer. The growing consumer interest, rising support of restaurants and hotels, and growing awareness among people about the health benefits of wines will also back the future wine sales in the US.”
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