Due to its historical importance and pleasant climate, the Syrian tourism is expected to double by 2009, says WTTC.
The data released by the World Travel and Tourism Council (WTTC) reveals that the value of Syrian tourism industry is expected to double in 2009, as reported by The National.
The tourism sector of the country is projected to add about 16.8% (nearly Dh 35.3 Billion, or US$ 9.6 Billion) to its GDP in 2009 as compared to $4.9 Billion in 2008. The Syrian government is tapping the advantages of tourism sector as it is an unused economic resource.
The rich history of Syria is a major driver for the country’s tourism industry as it attracts many tourists to the country. Various historical sites, such as castles from the crusaders and relics from the ancient Mesopotamian civilization, are encouraging various tourists from all over the world to visit the country. Also, Aleppo and Damascus have been declared as world heritage sites by the UNESCO and resulting in growth of Syrian tourism industry.
Moreover, tourism industry of the country is labor intensive and creates huge employment opportunities as a large number of tourists spend huge amounts on meals, hotels, transport and other services. Also, as there is no need of expensive technology or skilled labor for growth of tourism industry, this is also fuelling growth into the tourism sector of the country as Syria is not a technically developed country.
Further, excluding some complex processes like operating an airline, investment in tourism sector doesn’t require huge outlay. This is encouraging a large number of investors to invest not only in the country’s tourism sector but also in its economy. Also, presence of basic, but most vital requirements, such as historical sites, friendly people and pleasant climate, in the country are calling people from all over the world.
A Research Analyst at RNCOS said, “The changing climate of Syria is leading to the growth of its tourism sector. Also, various future plans, such as development of tourist spots and special packages for tourists, are going to help in further growth of the Syrian tourism sector. However, effects of changing global economic conditions should be taken care of by the government to maintain growth in the Syrian tourism industry.”
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