Essar Telecom Retail owned by Essar group which operates in India under 'The MobileStore', chains of multi-service and multi-brand telecom outlets, has tied up with Virgin group.
Essar Telecom Retail owned by Essar group which operates in India under 'The MobileStore', chains of multi-service and multi-brand telecom outlets, has reportedly tied up with Virgin group owned by Richard Branson, according to the news published in Techtree.
With this tie-up in place, 'The MobileStore' can, under a licensing agreement, display the Virgin brands and use consultancy and technical services against fee charges. Moreover, 'The MobileStore' will also benefit from the expert guidance of Virgin on areas like marketing, branding, store operations, customer care, and staff training.
Rajiv Agarwal, CEO, Essar Telecom Retail said, "In the starting of 2007, the Indian mobile market stands at $819.67 million and is growing at an annual rate of 60 per cent of which Essar Telecom Retail has just targeted a 15-per cent. Essar Telecom plans to invest $250 million to increase the number of its stores from 75 to 2,500 over the next three years," as reported by Domain-b.
Indian mobile market is continuously booming due to several reasons. Some of the main reasons are higher disposable income, changing lifestyles, expansion of middle class by upward movement of lower classes, poised urbanization and growing need for customer-friendly telecom services. Statistics reveal that almost six million new subscribers are added each month to mobile market. World's largest mobile producer, Nokia, predicted India to be second largest market for mobile. Most of this growth would result from the tapping of the unexploited potential in 600,000 villages of India where millions of Indians reside.
As per the research analyst at RNCOS, the Indian telecom market is experiencing huge and fast growth at the same time and it is necessary to monitor the growth if it has to result in customer satisfaction. One stop shop for fulfilling all the needs of mobile customers is the need of the hour. Telecom solution stores have always been successful in satisfying and meeting all customers needs.
Related Market Research Reports:
Global Mobile TV Forecast to 2010
European Mobile Market Scenario to 2012
Emerging Rural Mobile Market in India
