Eventually, growth is seen in Indian wine market. Interestingly, government of India is also taking this in to account.
According to economictimes.indiatimes.com, "To maturate quality and promote the wine industry in the country, the Indian ministry of food processing industries is looking forward to set up a National Wine Board." The news was published on The Napa Valley Register.com.
After seeing the virtual growth of sales of 5 million bottles a year, Indian Wine Industry is now predicted to reach 8.3 million liters by the beginning of 2010. According to the Associated Chambers of Commerce and Industry of India (ASSOCHAM), Delhi, Mumbai, Chennai, Kolkata, Pune and Bangalore are the big-time cities of the wine drinkers.
In published news on International Herald Tribune, The founder of Sula, the most popular wineries in India, Rajeev Samant said, "It is a generational thing. People are becoming more health conscious; wine is seen to be healthier than whiskey soda. And there's an aspirational element as well: people are more exposed now to Western styles; they travel to London and New York and don't see so much whiskey being drunk there."
Indian customers are enjoying both national and international wines and it is becoming popular to them. Lately wine consumption in India has been growing incredibly. Since 1998, it has been growing at 30% per year. It indicates the increasing middle class win consumer market in the country, as the new generations of cosmopolitan Indian are abandoning their evening peg of whiskey for something a little lighter.
As a matter of fact, the economic growth is also increasing. The unexpected popularity in wine usage can be credited to changing lifestyles of million of citizens. Surprisingly, women have also started having wine for enjoyment and since they believe that wines can reduce cholesterol level.
According to the research Analyst of RNCOS, awareness of wine in India is created by Changing lifestyle, increase of capita income, and international research on health benefits of wine. The power is visible and massive as well as the rewards in an increase in domestic demands. If the number of vineyards will grow in western and southern India like this, then there is no doubt in India to be taken seriously as a wine-growing nation.
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