Mobile gaming is going great, as gamers are playing games everyday for 28 minutes per session, on an average, a new study by Nokia has found.
As per a recent survey by Nokia, gamers are increasingly using their mobile phones for satiating their on-the-move gaming needs. Survey indicates that mobile gamers play games on their cell phones for 28 minutes per session, on an average.
Improved graphics, preference to trialware games & online communities are the key factors contributing to overall mobile phone gaming experience.
About 80% of respondents said that they are playing mobile games for at least once in a week whereas 34% play games every day, while 56% of gamers prefer to play mobile games while they are idle. There were 61% of respondents who said that they play mobile games while they are outside their homes but nearly same percentage (62%) of the respondents admitted of playing games at home.
Game genre (78%), replayability (79%) & good gameplay (83%) are the key factors while purchasing mobile phones. Graphical quality (84%) & ability to use cell phone while downloading games (78%) were seen as key features when respondents have to choose a game.
Trialware games are still popular among mobile gamers as 43% indicated that they like trying out 2-3 games every week. There are 65% of respondents who prefer buying full game rather than a subscription service, following the game trial.
Worldwide, 45% of respondents play multi-player games on cell phones for at least once in a month. Moreover, 62 % of those share trial games with friends & 79 % of respondents will play the trial games given by their friends.
"The research indicates a good future for mobile gaming industry. But diversity in handsets & languages is still a major challenge for the industry, which makes it difficult for game developers to make games for all platforms. Moreover, uncomfortable gaming controls are among the major complaints made by mobile gamers," said a mobile industry analyst at RNCOS.
Customers are increasingly getting focused towards next-generation mobile games with good graphics, content & gameplay. Earlier, poor connectivity, high prices & bad quality of games were the major hindrances in front of mobile gaming industry.
However now, operators have realized the importance of providing top quality games at speedy downloads. Moreover, the quality of games has increased which justifies their price.
Related Market Research Reports:
European Mobile Market Scenario to 2012
3G Market Outlook (2007-2010)
Changing Faces of The Global Mobile Handset Market (2007)
