Hungarian mobile market has always been considered to possess the potential to grow and in accordance, it registered favorable growth in February, as shown by statistics of three mobile operators.
Overcoming the slow down in the first month of the year, Hungary’s mobile market bounced back in February. Subscriptions to Mobile phone increased from 34,000 to 9.992 million, as said by National Communications Authority. Per 100 persons, number of subscription was 99.2 in February, registering an increase from 98.9 in January, as per the news published on Xpatloop.
As of subscriptions, figures show T-Mobile's market share was almost same at 44.86% at the end of Feb as against January’s 44.89%, Pannon’s market share dipped from 33.67% in January to 33.62% in February, whereas Vodafone increased from 21.44% to 21.52%.
Ever since late 2005, mobile network has overtaken fixed line networks in terms of traffic and the slit between two is expanding. The reasons for this are the switching of fixed line users to mobile phone because of low tariffs and dynamic marketing done my mobile companies to persuade users to switch to mobile. Focus is on the usage of mobile data, the 3G services provided by operators (Vodafone, T mobile, Pannon) and wide variety of applications and the contents of mobile.
Sales act accomplished can also be credited to assistance provided by fixed-mobile marketing activities and integrated shop network. Moreover, growth of mobile market was propelled by fresh Internet subscriptions.
The continuous customer demand for low tariff is determining the market distinctiveness and is pulling down fares considerably to suit the needs of users. Owing to rising price elasticity of consumers and above average mobile substitution, monthly usage has increased by almost 9% year on year.
Migration and switching of customers is balancing the customer mix change. Prepaid users are progressively migrating to postpaid, thereby increasing postpaid connections.
As per a research Analyst at RNCOS, “The mobile market of Hungary has always been viewed as amongst the most competitive and well regulated in the Central and East European (CEE) region. The country’s operators are increasing their efforts to ensure the introduction of sophisticated network technologies, along with encouragement of 3G services and improve the ratio of contract subscribers to prepaid customers”.
Related Market Research Reports:
Global Mobile TV Forecast to 2010
European Mobile Market Scenario to 2012
Asia Pacific Mobile Handset Market Analysis
