Rapidly shifting trends in the mobile world are expected to fuel growth in the embedded mobile software market in 2009.
As per the latest study of market intelligence firm, VDC Research, commercial embedded mobile software market is expected to grow in the current year since mobile application developers are perhaps the major stakeholders in the enterprise mobility market.
In 2008, the market for embedded mobile software crossed $1.3 Billion and is expected to grow up to $2 Billion by 2013. Moreover, the survey has found that virtualization is also growing trend. Nearly 38% of the respondents revealed that they were making use of virtualized operating systems as compared to 60% for the upcoming projects.
The fast changing trends in the mobile world are favoring the developments in the mobile software market. 2009 is going to be a crucial year for operating system virtualization on mobile handsets. A number of indicators are showing the rapid acceptance of virtualization.
Operating systems are becoming increasingly hardware independent, enabling users to access multiple operating systems and enhancing the power of software vendors in the market. In addition, platforms consuming content on mobile devices and desktops are becoming embedded software.
Furthermore, mobile software has no longer remained discrete applets for managing PIM and making phone calls, rather it has evolved as a strategic platform that allows a wider range of richer applications. The aforementioned applications will be benefited by mobile Internet and data services and subsequently, boosting their demand.
Despite sluggish growth in mobile handset market, the value of embedded software solutions is increasing, particularly with carriers seeking suitable devices to drive the next-generation data services. The need of replacing falling ARPU for basic voice-based services makes the mobile software market a strategic as well as defensive segment to invest.
According to a Research Analyst at RNCOS, “The mobile software market is currently fluctuating with numerous commercial and technical changes in different phases of development. Vendors who are able to provide uniform strong user experiences on various platforms and can establish brand-loyalty around those solutions will ultimately acquire a secure position in this market. Besides, there are new sources of profitable revenue, but the need of the hour is that vendors should understand the transforming value chain and adjust accordingly.”
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