Tesco Aims To Set Up 100 Stores in U.S By Feb'08

According to the news which was published in Fresh Plaza, Tesco Plc, Britain's biggest merchandise on April 25, 2007 said that, by February 2008, it hopes to launch 100 "Fresh & Easy Neighborhood Markets" in the United States.

The markets such as foodstuff markets are going to be smaller as compared to usual established superstores. It will not only take ready-to-eat meals, in to account but also will offer fresher and healthy friendly items ever sold at mainstream U.S. food markets and available stores.

Sir Terry Leahy in news published on Tescocorporate, said, "This is a tremendously exciting move for Tesco which will add a new leg to our international expansion. The United States is the largest economy in the world with strong forecast growth and a sophisticated retail market. It is a market we have researched extensively for many years and over the last year we have committed serious resources to developing a format that we believe will be really popular with American consumers, Tesco Chief Executive"

The focus on healthier eating in the United States is influencing the retail grocery market of the country. Now that the consumers are becoming more aware of and interested in health issues and fitness, particularly because of a surge in high profile trend/fad diets, there has been an influx of healthy, organic and natural foods into the U.S retail grocery market. Even though the low-carbohydrate food and beverage industry has seen a rise in its sales, by the year 2009 cholesterol-reducing products may overtake the low-carbohydrate diets, which are losing popularity.

Generally speaking the grocery market of US is growing day by day, it is over $600 billion (£343 billion) at present and is predicted to grow over 40% by the next five years. As compared to UK, there is more increase in market formats, which includes the usual supermarkets as well as the new formats like, warehouse clubs, dollar stores and supercenters.

According to RNCOS research analyst, by 2008 the retail grocery industry of the US is going to reach US$719 billion as per the project. As well as competition in food industry will go high with the increase power of mass retailers and foodstuff stores.

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